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What Generates Revenue Each Time a User Clicks on a Link

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What generates revenue each time a user clicks on a link to a retailer's website?


Definitions:

Capital Gains

Profit earned from the sale of assets like stocks or real estate, where the sale price exceeds the purchase price.

Ordinary Income

Income earned from standard operations of a business or through wages, as opposed to capital gains or investment income.

Profitability of Operations

An assessment of how efficiently a company generates profit from its core business activities, excluding peripheral activities.

EBIT

An indicator of company profit, Earnings Before Interest and Taxes, which omits the costs related to interest and taxes.

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