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Marketing Factors
Variables that influence consumers' purchasing decisions and affect marketing strategies of companies.
Marketing
The business process of identifying, anticipating, and satisfying customers' needs through the creation and exchange of value.
Gray Market
Pertains to the trade of goods through distribution channels that are legal but unintended by the original manufacturer.
Inflation Rate
The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.
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