Tom Jordan Is a Manager for a McDonald's Restaurant

question 279

Multiple Choice

Tom Jordan is a manager for a McDonald's restaurant.Many of his key responsibilities include analyzing data and making key decisions for the success of his store.Tom's store has been experiencing decreased sales for breakfast services over the past 3 months.Tom is unsure why breakfast revenues are down while lunch and dinner revenues remain unchanged.Tom believes that he can drive revenue up by implementing a few different breakfast promotions, such as free coffee or hash browns with the purchase of a meal.Tom performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue.What type of DSS analysis is Tom performing?

• A)optimization analysis
• B)sensitivity analysis
• C)transaction analysis
• D)goal-seeking analysis