What Is the Manipulation of Information to Create Business Intelligence

question 114

Multiple Choice

What is the manipulation of information to create business intelligence in support of strategic decision making?

• A) OLTP
• B) OLAP
• C) TPS
• D) DSS

Define and discuss the concept of self-actualization in the context of marketing.

Recognize the relationship between consumer motivation, information processing, and involvement.

Describe various factors (person, situation, etc.) that create or enhance consumer involvement.

Understand the methodology and importance of sentiment analysis in evaluating consumer attitudes.

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Definitions:

Semantic Memory

is a type of long-term memory involving the capacity to recall words, concepts, or facts that are not drawn from personal experience.

Word Lists

Sequences of words used in memory and learning experiments to study recall and recognition.

Flashbulb Memories

Highly detailed and vivid memories of momentous events, often related to surprising or emotionally significant personal experiences.