What Is Buyer Power

question 69

Multiple Choice

What is buyer power?

• A)the ability of buyers to affect the price they must pay for an item
• B)the suppliers' ability to influence the prices they charge for supplies (including materials, labor, and services)
• C)high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market
• D)high when there are many alternatives to a product or service and low when there are few alternatives from which to choose

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