AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 55

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website.Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern.What is Amazon using to achieve this competitive advantage?

• A)rivalry
• B)buyer power
• C)product differentiation
• D)substitute product

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Definitions:

Positive Reinforcers

Stimuli that, when introduced after a behavior, increase the likelihood of that behavior being repeated in the future.

Operant Conditioning

An educational process that controls the potency of an action through the deliverance of rewards or the administration of punishments.

Intellectual Disabilities

Disabilities characterized by significant limitations both in intellectual functioning and in adaptive behavior, which covers a range of everyday social and practical skills.

Self-care

Practices undertaken by an individual to promote their own physical, mental, and emotional health.