Your Boss Has Asked You to Analyze the Airline Industry

question 284

Multiple Choice

Your boss has asked you to analyze the airline industry using Porter's three generic strategies.Which of the following companies are using a focused strategy?

• A)Southwest, Horizon, Frontier, JetBlue
• B)British Airways, Singapore Airlines, Virgin Atlantic
• C)Sky Taxi - a rent by the hour personal plane service
• D)All of these are correct.

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Definitions:

Trademarks

Symbols, words, or phrases legally registered or established by use as representing a company or product, protecting the brand's identity.

Patented Process

A legally protected procedure or method that has been officially registered as the intellectual property of an inventor or organization.

Infringement

The action of violating someone's rights or the breach of a law or agreement.

Fanciful Trade Name

A brand name that is invented and bears no connection to the actual product or service, often created for distinctiveness.