Top Managers Use Social Intelligence to Define the Future of the Business

question 160

True/False

Top managers use social intelligence to define the future of the business, analyzing markets, industries and economies to determine the strategic direction the company must follow to remain unprofitable.

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Definitions:

Concept Testing

The process in which a concept statement that describes a product or a service is presented to potential buyers or users to obtain their reactions.

Late Majority

A category of consumers in the diffusion of innovation model who adopt a new product or technology after the average member of a society.

Beta Testing

The second phase of software testing in which a sample of the intended audience uses the product in a real environment to identify defects.

Market Testing

The process of evaluating the viability of a new product or service through controlled experimentation in a specific market segment before a full-scale launch.