What Are Costs That Make Customers Reluctant to Switch to Another

question 240

Multiple Choice

What are costs that make customers reluctant to switch to another product or service?

• A)support activities
• B)switching costs
• C)loyalty rewards
• D)value chain activities

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Definitions:

Cognitive Process

The cognitive process of gaining knowledge and comprehension via thinking, experiencing, and sensory perception.

Familiar

Well known from long or close association.

Gestalt School

A psychological approach emphasizing that the human mind perceives objects not by their individual parts but as whole structures or patterns.

Psychological Phenomena

Events, processes, or situations that involve the mind and mental processes, encompassing a wide range of concepts including perception, cognition, emotion, and behavior.