AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 55

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website.Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern.What is Amazon using to achieve this competitive advantage?

• A)rivalry
• B)buyer power
• C)product differentiation
• D)substitute product

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Definitions:

Socially Desirable

Pertains to behaviors or responses that are seen as favorable by society and are thus more likely to be expressed by individuals.

Social Desirability Bias

The tendency of survey respondents to answer questions in a manner that will be viewed favorably by others.

Socially Approved

Regarded or accepted by society as being correct, appropriate, or beneficial.

Selfish Manner

Acting with concern for one's own welfare or advantage at the expense of or without regard for others.