MIS Can Add Value to Both Primary Activities and Support

question 90

Multiple Choice

MIS can add value to both primary activities and support activities in the value chain.Which of the following is NOT an example of a company adding value by the use of MIS in a primary activity?

• A)Scottrade Corp.creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items
• B)a system for the sales and marketing departments to track specific sales targets and follow up processes
• C)an easy electronic survey, similar to the survey monkey, to be sent to the customer right after a service was completed
• D)Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status

Comprehend the concept of relationship marketing and its significance in fostering continued customer relationships.

Understand the distinction between physical time and psychological time.

Identify situational effects on consumer behavior beyond the product's physical attributes.

Understand how situational factors influence the receptiveness to marketing messages.

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Definitions:

Promotion

The advancement of an employee's rank or position in an organizational hierarchy, typically accompanied by increased responsibilities and benefits.

Syllabus

A document that outlines the structure, content, rules, and objectives of an academic course, provided at the beginning of the term by the instructor.

Potential Employees

Individuals who possess the qualifications or capabilities to be considered for employment within an organization but have not yet been hired.

Actual Picture

The real situation or the truth of a matter, as opposed to what might be assumed or imagined.