Examlex
ROM is nonvolatile, meaning it does not require constant power to function. ROM contains essential system programs that neither the user nor the computer can erase. Since the computer's internal memory is blank during start-up, the computer cannot perform any functions unless given start-up instructions.
Selective Exposure
The tendency of individuals to preferentially seek out and pay attention to information that conforms to their pre-existing beliefs and values, while avoiding contradicting information.
Federal Trade Commission
An independent agency of the United States government, established to promote consumer protection and eliminate and prevent anticompetitive business practices.
Selective Retention
The process by which individuals remember information that is consistent with their beliefs and attitudes, while forgetting or ignoring contradictory information.
Point-Of-Purchase Displays
In-store advertising or marketing materials positioned at retail checkout areas or other point-of-sale locations to encourage impulse purchases or inform customers about products.
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