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Jack is in a rock band. They have been working for years to be 'discovered' and it just doesn't seem to be happening. Jack's band decides to give up the dream of making it big to start a business playing cover songs at weddings, because at least that allows them stay in music. If you were going to apply Merton's strain theory to Jack's current life, he would be:
Innovators
Individuals or organizations that introduce new ideas, products, or methods into the market.
Early Majority
A group of consumers who adopt new products or innovations shortly after the early adopters have done so, contributing to wider acceptance and popularity.
Laggards
A term used in diffusion of innovation theory to describe individuals or groups that are last to adopt new technologies, products, or innovations, often due to skepticism or traditional values.
Continuous Innovation
The ongoing process of making regular, incremental improvements or updates to products, services, or processes.
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