Examlex
What is the rational basis test and why is it important?
Look-Alike Packaging
Packaging designed to mimic the appearance of a popular brand's product, often to confuse consumers or to leverage the brand's identity.
Masked Branding
Masked branding is a strategy where a company's products are marketed without clear association with the parent brand, often to appeal to a different market segment or to test new markets.
Fixed-Ratio
In the context of behavioral psychology, this refers to a reinforcement schedule that rewards a response only after a specified number of responses.
Variable-Ratio
A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, commonly used in behavior modification programs.
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