Which One of the Following Describes the Group of Americans

question 42

Multiple Choice

Which one of the following describes the group of Americans born between 1946 and 1964 who will be retiring in large numbers over the next 20 years?

• A)the baby-boom generation
• B)Generation X
• C)the World War II generation
• D)the Social Security generation

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Definitions:

Positioning Strategy

A marketing strategy that aims to establish a brand or product in the mind of target consumers relative to competitors.

Market Segmentation

The practice of dividing a target market into smaller, clearly identified segments of consumers with similar needs, characteristics, or behaviors.

Consumer Profiling

The process of creating detailed descriptions of segments of buyers to inform targeting strategies and product development.

Repositioning

The process of changing the market position of a product or brand to target new demographics or alter consumer perceptions.