The following table shows the payoff matrix of the two firms (Firm X and Firm Y) in dollars when they advertise and when they do not advertise. Table 11.1 
- According to Table 11.1,if both the firms follow their dominant strategies:
Definitions:
Insurance Increases
An increase in the cost of an insurance premium, typically due to factors like higher risk or inflation.
Investment Portion
The segment of an investment portfolio allocated to various investment vehicles according to a specific strategy.
Death Benefit
A payment made to the beneficiaries of an insurance policy or pension plan when the insured or participant dies.
Insurance Portion
The portion of a payment specifically allocated to cover insurance costs.
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