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The table below shows the payoff (profit) matrix of Firm A and Firm B indicating the profit outcome that corresponds to each firm's pricing strategy (where $500 and $200 are the pricing strategies of two firms) . Table 11.2
-Refer to Table 11.2.If firm both firm A and firm B choose their dominant strategies then:
Automatic Facial Coding
A technology used to identify and analyze human facial expressions automatically for purposes like neuromarketing.
Eye Tracking
A technique that measures where and how long a person looks at certain points on a screen or in the physical environment, often used in marketing research.
fMRI
Functional Magnetic Resonance Imaging, a method of brain imaging that monitors neural activity through observing blood flow variations.
EEG
Electroencephalography, a non-invasive method used to record electrical activity of the brain through sensors placed on the scalp, often used in neuroscience research and medical diagnostics.
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