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Buyers who are persuaded to take a product home to try it out,_____.
Jung
Carl Jung, a Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for concepts like archetypes and the collective unconscious.
Big Five
A model that outlines five broad dimensions used to describe human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Horney
Karen Horney, a psychoanalytic psychologist known for her theories on neurosis, personality, and the psychology of women.
Penis Envy
A concept in Freudian psychoanalysis referring to a girl's sense of loss and jealousy over not having a penis.
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