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According to the Theory of Consumer Sovereignty,the Preferences of the Business

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According to the theory of consumer sovereignty,the preferences of the business sector alone determines the equilibrium price and output of a good or service in a market.


Definitions:

Multiple Channels

The use of several distribution and sales channels to reach customers and deliver products or services, enhancing market reach and customer access.

Channel Activity

A process involving the promotion, selling, and distribution of a product through different channels.

Customer Needs

The recognized desires or requirements of consumers that businesses aim to fulfill with their products or services.

Transportation Costs

Expenses incurred in the process of moving goods from one location to another, including fuel, labor, and maintenance of vehicles.

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