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Which of the following conditions must be correct for transformation to occur?
Trademark Registry
An official database that contains registered trademarks and service marks, providing legal protection and ensuring the uniqueness of the mark.
Brand Equity
The value and strength of a brand in the marketplace, often reflected in consumer recognition, preference, and loyalty.
Functional Benefits
are the practical or utilitarian advantages that a product or service offers to its users.
Consumer-Brand Connection
The relationship and emotional bond that develops between consumers and a brand, influencing loyalty and purchasing behavior.
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