Examlex
Mike has been told to reduce his fat intake to less than 30% of his total calories.It has been recommended to him that he consume an average of 2000 calories per day.How many grams of fat should he consume per day?
Trade Promotions
Marketing activities directed at members of the distribution channel, such as retailers and wholesalers, to stimulate sales or support product introduction.
Direct Marketing
A type of advertising which allows businesses to communicate directly with customers through various media, including mail, email, texts, and social media.
Push Strategy
A marketing strategy that aims to push products toward consumers by convincing channel partners to feature products, thereby driving or creating consumer demand.
Pull Strategy
A marketing strategy that aims to create demand from end consumers, encouraging them to actively seek out a product and thus 'pull' it through the distribution channel.
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