What Must a Company Do Immediately After Expressing Concern Toward

question 22

Multiple Choice

What must a company do immediately after expressing concern toward the victims of a crisis?

• A)Develop a sample response for future crises
• B)Explain why the company should not be held responsible for the crisis
• C)Create a crisis management plan
• D)Describe what the company is doing to resolve the crisis
• E)Assign and train a crisis management team

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Definitions:

Cynical

Characterized by a belief that people are motivated by self-interest; distrustful of human sincerity or integrity.

Impatient

A feeling of restlessness and frustration resulting from being annoyed by delays, obstacles, or slow processes.

Driven

Being highly motivated or determined to achieve specific goals or outcomes.

Freud

Sigmund Freud, an Austrian neurologist who founded psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.