Which of the Following Is Most Likely to Be True

question 51

Multiple Choice

Which of the following is most likely to be true of creating crisis messages?

• A)Corrective actions are explained to stakeholders only in accident crises.
• B)When stakeholders hold a company responsible for a crisis, the company should issue an excuse or justification rather than an apology.
• C)Announcing compensations is a sign of guilt, so companies should refrain from announcing compensation in their crisis messages.
• D)Crisis communication teams must act under significant time pressures to compose their messages.
• E)Crisis messages are not required in a victim crisis since stakeholders do not attach responsibility to the company.