During the Information Age, the Scope of Public Relations (PR)

question 14

Multiple Choice

During the Information Age, the scope of public relations (PR) broadened and it became a key component of the _____.

• A)performance prism
• B)balanced scorecard
• C)marketing mix
• D)value chain
• E)total quality management

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Definitions:

Sociological Thinking

The process of questioning the obvious, examining societal patterns, and considering the social context of behaviour.

Scientific Thinking

A method of inquiry that emphasizes empirical evidence, skepticism, and the systematic pursuit of knowledge through observation and experimentation.

Abstract Proposition

An abstract proposition is a theoretical statement that expresses a concept or idea in a general or universal form, often used to build and explain theories.

Concrete Proposition

A statement or idea that is clear, specific, and based on real, tangible evidence.