Establishing Credibility and Showing Sincere Goodwill Should Be Primary Goals

question 18

Multiple Choice

Establishing credibility and showing sincere goodwill should be primary goals in your public relations efforts because:

• A)PR messages form the largest chunk of routine messages.
• B)PR messages, unlike crisis messages, are sent only to the most important stakeholders.
• C)PR messages are viewed with more skepticism and distrust than other business messages.
• D)PR messages become a public record of the companies' efforts to repair damage that they have caused.
• E)PR messages reduce the number of crises that a company faces.

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Definitions:

Rational-Legal Authority

A form of leadership in which authority is legitimized by legal rules and regulations that are formally established.

Organizational Rules

Established guidelines and procedures within an organization that govern the behavior of its members and the operation of the organization itself.

Creative

Pertaining to the ability to generate new ideas, solutions, or artistic expressions, often characterized by originality and innovation.

Intelligent Human Being

An individual characterized by the ability to learn, understand complex ideas, engage in various forms of reasoning, and adapt to new situations.