Which of the Following Is True of Using the You-Voice

question 75

Multiple Choice

Which of the following is true of using the you-voice in persuasive messages?

• A)Writing in the you-voice to customers is just a stylistic choice.
• B)It focuses too much attention on your company and deemphasizes customer benefits.
• C)The you-voice forces you to personalize the message for your readers.
• D)An extensive use of the you-voice implies self-centeredness.
• E)Use the you-voice in persuasive messages to emphasize objectivity and neutrality.

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Definitions:

John Brown

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William Lloyd Garrison

A prominent American abolitionist, journalist, and social reformer in the 19th century, best known for his tireless efforts to end slavery in the United States.

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