Explain the AIDA Approach to Developing Mass Sales Messages

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The Answer is The model used most successfully for mass sales messages is the AIDA approach: attention, interest, desire, and action. This approach begins and ends like other persuasive messages; it must first gain attention and it should end with a specific call to action. Typically, the attention-getter needs to be livelier and even more provocative than with internal persuasive messages. After gaining attention, the next step is to build interest and curiosity. Then, the sales message should focus on building desire and you should conclude with a specific call to action that the potential customer can take to begin the purchase process.

Explain the AIDA Approach to Developing Mass Sales Messages

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