_____ Is a Principle of Influence Whereby People Determine What

question 6

Multiple Choice

_____ is a principle of influence whereby people determine what is right, correct, or desirable by seeing what others do.

• A)Reciprocation
• B)Liking
• C)Social proof
• D)Consistency
• E)Transparency

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to positive experiences and satisfaction.

Differentiation

Refers to the process of distinguishing a product, service, or brand from competitors in ways that appeal to the customer, creating a perceived value over alternatives.

Focused Differentiation

A business strategy where a company targets a specific market niche, offering unique products or services that stand out from competitors.

Subscription-Based

A business model where customers pay a recurring price at regular intervals to access a product or service, rather than a one-time purchase.