In Making Her Presentation to the Building Contractor, Lea Not

question 63

Multiple Choice

In making her presentation to the building contractor, Lea not only told him about the new wallboard's superiority, she let him see and feel a sample. Lea is using a:

• A)multiple-sense appeal.
• B)triple whammy.
• C)collaborative approach.
• D)mixed media approach.
• E)composite appeal.

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Definitions:

Advertiser's Website

A website owned by a business or individual for the purpose of promoting and advertising products or services.

Fixed Amount

A specific sum of money that does not change or vary under specified conditions.

Gratuitous

Provided without requiring anything in return; given freely or without charge.

Service

The provision of assistance or professional work performed for another person or organization.