Which of the Following Statements About Testimonials Is True

question 33

Multiple Choice

Which of the following statements about testimonials is true?

• A)Progressive sales organizations rarely use testimonials.
• B)To be valid, testimonials must be sworn before a notary public.
• C)Testimonials are particularly useful when selling intangibles and relatively new and unusual products.
• D)The most effective testimonials are generic, which makes them usable with more types of customers.
• E)None of the above statements about testimonials is true.

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Definitions:

Marginal Cost Curve

A graphical representation showing how the cost of producing one more unit of a good varies with the level of output.

Average Revenue

Total revenue from the sale of a product divided by the quantity of the product sold (demanded); equal to the price at which the product is sold when all units of the product are sold at the same price.

Average Cost

is the cost per unit of output, calculated by dividing total costs by the total quantity of output produced.

Patent

A legal document granted by the government, giving an inventor exclusive rights to use, make, and sell an invention for a certain period of time.