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Speaking to the owner at a large shopping mall store, the security system salesperson said, "Do you know how many shoplifters you actually catch each year?" This question is an example of a(n) _____ question.
ROE
Return on Equity, a financial ratio that measures a company's profitability relative to the equity.
Market-To-Book-Value Ratio
A financial ratio used to compare a company's current market price to its book value, indicating how much investors are willing to pay above the net asset value.
ROA
Return on Assets, a financial ratio indicating how profitable a company is relative to its total assets, assessing efficiency in asset use.
Debt/Equity Ratio
A financial ratio indicating the relative proportion of shareholders' equity and debt used to finance a company's assets.
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