The Customer Value Proposition

question 89

Multiple Choice

The customer value proposition:

• A)is usually one or two written sentences
• B)should be specific and measurable
• C)reflect the issues that the buyer is concerned with
• D)should be tied to the prospect's mission statement
• E)is accurately described by all of the above

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Definitions:

Sample Standard Deviation

A measure of the amount of variation or dispersion of a set of sample values from their mean.

Population Standard Deviation

A measure that quantifies the amount of variation or dispersion of a set of data values for the entire population.

Ounces

A unit of weight in the United States customary and British imperial systems, equal to 1/16 of a pound.

Margin of Error

The amount of error allowed in a survey or experiment results, expressing the confidence in the reliability of the data.