In the Vignette "Lead Scoring Helped One Company Achieve Greater

question 45

Multiple Choice

In the vignette "Lead Scoring Helped One Company Achieve Greater Success" the new predictive analytics system scored prospects into four categories including all of the choices below EXCEPT:

• A)loser
• B)sub-prime
• C)prime
• D)standard
• E)reject

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Definitions:

Rate of Return

The increase or decrease in value of an investment during a specified time frame, represented as a proportion of the investment's original price.

Annual Cash Flows

The cumulative sum of funds moving in and out of a company, particularly impacting its liquidity, throughout a year.

Rental Property

Real estate property that is leased or rented out to tenants to generate income.

Return Requirement

The minimum expected rate of return an investor aims to achieve when investing in a particular asset, based on its risk profile and market conditions.