What Is the Term for the Process When Salespeople Use

question 18

Short Answer

What is the term for the process when salespeople use criteria to determine which leads to pursue?

---

Definitions:

Media

Various channels and platforms used to convey information or entertainment to large audiences, including print, broadcast, and digital formats.

Right Audience

The specific group of consumers at whom a company aims its products and services, believing they are most likely to buy them.

Right Message

Refers to the creation and delivery of appropriate and targeted communication that resonates with a specific audience.

Gross Rating Points (GRP)

Measure used for various media advertising—print, radio, or television; GRP = Reach × Frequency.