Which of the Following Statements About the Use of a Postscript

question 104

Multiple Choice

Which of the following statements about the use of a postscript (PS) at the end of a sales letter is true?

• A)Postscripts right after the greeting are most effective.
• B)Postscripts should be used to ask about the prospect's family or some other element of his or her personal life.
• C)Postscripts should be used to emphasize an important selling point.
• D)Postscripts should not be used if the letter contains an action close.
• E)Postscripts are ineffective.

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Definitions:

Instinct

An innate, typically fixed pattern of behavior in animals in response to certain stimuli.

Neil Smelser

A renowned sociologist known for his work on collective behavior, social change, and the sociology of education among other fields.

Social Rewards

Benefits or positive outcomes that are derived from social relations and interactions, such as acceptance, recognition, and support.

Relative Deprivation

Relative deprivation is an intolerable gap between the social rewards people feel they deserve and the social rewards they actually receive.