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To make the point that communications need to be appropriate to the audience receiving them, Kathy showed a group of reading teachers the molecular formula for compounds produced by PKC Pharmaceutical companies. Even though the information was in English, the teachers did not have a clue what it was about. Kathy was using:
Conflict
A situation or issue characterized by disagreement, opposition, or clash between two or more parties.
Risk Averse
Characteristic of individuals or entities that prefer to avoid risks and opt for safer options when making decisions.
Loss Averse
A cognitive bias that describes why for individuals the pain of losing is psychologically about twice as powerful as the pleasure of gaining.
Benefits
The positive effects or advantages derived from a particular action, decision, or situation.
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