In Which Stage of the Buying Process Was the Chief

question 40

Multiple Choice

In which stage of the buying process was the chief executive of Norell, an agency that supplies businesses with temporary workers, when he realized that the health-care industry necessitated temporary workers as much if not more than goods-oriented businesses?

• A)preparation of the salesperson's presentation
• B)evaluation of alternatives
• C)development of specifications
• D)recognizing a need
• E)evaluation of the result of sale calls

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Definitions:

Building Cost

The total expenses involved in constructing a building, including material, labor, and other direct and indirect costs.

Allocated

The process of assigning or distributing resources or expenses to various accounts or periods.

Square Feet

A unit of area measurement equivalent to a square measuring one foot on each side, commonly used in measuring real estate and building spaces.

Indirect Expenses

Costs that are not directly attributable to a specific product or service but are necessary for the overall operation of a business, such as utilities, rent, and administrative salaries.