Which of the Following Statements About Forecasting in Global Markets

question 101

Multiple Choice

Which of the following statements about forecasting in global markets is true?

• A)The same forecasting techniques that work in the United States work around the world.
• B)The only reliable sales forecasting source in many countries is from the existing sales force.
• C)For international marketing forecasts, top-down sales forecasting is much more reliable than bottom-up forecasting.
• D)Executive opinion is most often used in forecasting international sales and does not use any input from salespeople.
• E)Computer simulations produce the most reliable sales forecasts for selling in international marketing.

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Technical Communication

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