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To Achieve Increasing Revenue in an Account Over Time,the Salesperson

question 50

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To achieve increasing revenue in an account over time,the salesperson acts as a change agent.


Definitions:

Observational Learning

The process of learning behaviors by watching and imitating others, highlighted in Bandura's social learning theory.

Operant Conditioning

Operant Conditioning is a learning process through which the strength of a behavior is modified by reinforcement or punishment, a concept introduced by B.F. Skinner.

Neutral Stimulus

A stimulus that initially does not elicit any intrinsic response until it is associated with an unconditioned stimulus.

Salivation

The secretion of saliva in the mouth by the salivary glands, which is often a reflex response to the sight, smell, or taste of food.

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