To Use the Ben Franklin Close Correctly, Maggie Must Be

question 37

True/False

To use the Ben Franklin close correctly, Maggie must be certain she is listing the tangible features (rather than the less tangible benefits) on the T she has drawn.

---

Definitions:

Inventory

A comprehensive listing or cataloging of items, such as goods in stock or the contents of a property.

Projective Test

A psychological testing technique that uses ambiguous stimuli to elicit responses that are believed to reveal a person's unconscious thoughts and feelings.

Unconscious Thoughts

Mental processes that occur without conscious awareness, influencing perceptions, feelings, and behaviors without our direct knowledge.

Halo Effect

Tendency of an interviewer to allow positive characteristics of a client to influence the assessments of the client’s behavior and statements.