Distribution Strategies Will Often Vary from Country to Country

question 18

Multiple Choice

Distribution strategies will often vary from country to country. Some markets may require a direct sales force, whereas others may not. Countries such as Japan will require the most complete local knowledge possessed only by natives. Which aspect of Japanese culture requires this feature in the sales strategy?

• A) Strong traditions and taboos
• B) Unfamiliarity with the English language
• C) Relationship orientation
• D) General suspicion of foreigners
• E) Ethnocentrism

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