According to the Text, the Only Way to Avoid Linguistic

question 60

Multiple Choice

According to the text, the only way to avoid linguistic problems in advertising communication is:

• A) creating an entirely new advertisement for the new market.
• B) using the best language experts for translating the advertisement.
• C) developing a new version of the product for the new market.
• D) in-country testing with the target consumer group.
• E) avoiding verbal communication and used only facial expressions and physical gestures in the advertisement.

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Definitions:

John Calvin

A French theologian, pastor, and reformer in Geneva during the Protestant Reformation, known for his influential work in the development of the Christian theology system known as Calvinism.

Predetermined

Established or decided in advance, not occurring by chance or without prior planning.

Salvation

Within Christian doctrine, the liberation from sin and its resulting punishments is considered to occur through belief in Christ.

Huguenots

French Protestants in the 16th and 17th centuries who faced severe persecution from the Catholic majority, leading many to flee to other countries.