Which of the Following Elements of Integrated Marketing Communications Is

question 48

Multiple Choice

Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

• A) Public relations
• B) Direct selling
• C) Trade shows
• D) Personal selling
• E) Sales promotion

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Definitions:

Nonrecurring Events

Events or activities that happen once and do not repeat over time.

Purpose Statement

A declaration that outlines the intent or goal of a document, project, or study.

Action Verbs

Words that express an action, whether physical or mental, often used to make writing more dynamic and powerful.

Primary Data

Primary data is original data collected directly by the researcher for a specific research purpose, as opposed to being gathered from existing sources.