Janet Is Assisting the IMC Manager with the Design and Language

question 91

Multiple Choice

Janet is assisting the IMC manager with the design and language to be used in an upcoming promotional campaign. The manager knows what she wants to say but is having trouble coming up with the right language. Janet is trying to help her in:

• A) identifying the various possible feedbacks to the message.
• B) encoding the message.
• C) choosing the appropriate channel for the message.
• D) decoding the message.
• E) minimizing noise in the communication channel.

---

Definitions:

Management Philosophy

Represents the beliefs and principles that guide a manager's decisions and actions concerning leadership, employee management, and organizational practices.

Orientation Practices

Procedures and activities designed to introduce and acclimatize new members or employees to an organization or situation.

Promotional System

The policies and practices involved in advancing employees within an organization based on merit, seniority, or other criteria.

Retention Practices

The methods and strategies employed by organizations to keep their employees and reduce turnover.