Which of the Following Statements Is True Regarding the Cost

question 21

Multiple Choice

Which of the following statements is true regarding the cost of the media?

• A) Media prices remain fixed in all the countries.
• B) Agency space discounts are rarely split with the client.
• C) The cost of reaching a prospect through advertising is independent of the agent's bargaining ability.
• D) The per contract cost for advertisements varies widely from country to country.
• E) Britain has a fixed rate card for advertising slots.

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Definitions:

Cash Dividends

Profits distributed by a corporation to its shareholders in the form of cash.

Cash Equivalent

Short-term, highly liquid investments easily convertible to known amounts of cash and so near their maturity that they present minimal risk of changes in value.

Liquid

Describes an asset's ability to be quickly converted into cash without significant loss in value.

Maturity Date

The maturity date is the specified date on a financial instrument at which the principal (or final payment) is due to be paid to the holder.