In China, It Is Often Necessary to Use Varied Distribution

question 75

Multiple Choice

In China, it is often necessary to use varied distribution forms to reach customers. If a company is using manufacturer's agents, a direct sales force, merchant wholesalers, and small retailers to sell goods to this massive market, which of the following Cs of channel strategy is receiving the attention of the company in its strategy process?

• A) Cost
• B) Control
• C) Coverage
• D) Capital
• E) Continuity

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Definitions:

Observational Learning

Acquiring understanding by observing the actions of others and the consequences that follow.

Biological Basis

The underlying physiological and genetic components that attribute to specific behaviors, traits, or conditions.

Observational Learning

The process of learning through watching others, retaining the information, and then later replicating the behaviors that were observed.

Prosocial Behavior

Positive, constructive, helpful behavior. The opposite of antisocial behavior.