Which of the Following Statements Regarding Standardization Versus Adaptation in the Industrial

question 69

Multiple Choice

Which of the following statements regarding standardization versus adaptation in the industrial market is most correct?

• A) The exact same situation occurs in marketing industrial goods as in marketing consumer goods.
• B) There is more standardization in industrial goods.
• C) There is more adaptation in industrial goods than in consumer goods.
• D) The industrial goods market demands adaptation.
• E) The industrial goods market varies across cultural groups.

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Definitions:

Working Capital

The distinction between a corporation's short-term assets and liabilities, showing the available capital for operational purposes.

Fast-Food Chain

A series of restaurants serving food quickly and standardized in method and by the same brand name.

Payback Period

The length of time required to recover the cost of an investment or to reach the break-even point.

Initial Investment

The initial amount of money spent to start a project, purchase assets, or acquire a stake in a business venture.