Everett Rogers Notes That Crucial Elements in the Diffusion of New

question 6

Multiple Choice

Everett Rogers notes that crucial elements in the diffusion of new ideas are all of the following EXCEPT:

• A) innovation.
• B) communication channels.
• C) time.
• D) members of a social system.
• E) government support.

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Definitions:

Intangibility

A characteristic of services that means they cannot be seen, tasted, felt, heard, or smelled before they are bought.

Subjective Criteria

Decision-making factors based on personal preferences, opinions, or judgments rather than on objective data.

Purchase Decision

The final stage in the buying process where a consumer chooses to buy a specific product or service after considering various alternatives.

Gross Domestic Product

The total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period, serving as a comprehensive indicator of a country's economic performance.