According to Everett Rogers, the Goal of the Diffusion Researcher

question 45

Multiple Choice

According to Everett Rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between:

• A) the time that a product is made and the time that retailers place the product in inventory.
• B) the time that a budget is constructed and the time needed funds reach communication channels.
• C) the time that an investment is made and the time that a profit is turned.
• D) introduction of an idea or product and its widespread adoption.
• E) introduction of an idea or product and when revisions can be made.

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Definitions:

Misconception

A misunderstanding or incorrect belief about something due to wrong or misleading information.

Evolution

The process through which species of organisms change over time through genetic variation and natural selection.

Directional Natural Selection

A process where natural selection favors one extreme phenotype over others, causing a shift in the population's genetic variance.

Shift

A change in position, direction, or tendency, often indicating a transformation in conditions or strategies.