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Four Kinds of Barriers Face Consumer Services Marketers in the Global

question 25

Multiple Choice

Four kinds of barriers face consumer services marketers in the global marketplace. Which of the following of these barriers is in force when a foreign market requires that services (such as banking or insurance) originate within the foreign market itself and not from outside sources?

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A fear shared by a large portion of the population, often rooted in survival instincts or societal influences.

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A physiological state where the body becomes accustomed to a substance, requiring its presence to function normally.

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